Project Brief

Open Road Brands, a renowned provider of licensed, vintage-inspired art and home décor, is seeking a website redesign to enhance its online presence, improve user experience, and drive increased engagement and sales. This project aims to revamp Open Road Brands’ website to align with the company’s brand identity, streamline user journeys, and offer an immersive shopping experience.

The Challenge

The main challenge with this project was designing and developing within a framework. The code could not be changed or altered in any way. The biggest task was to improve the overall website usability, making it more intuitive, visually appealing, and responsive across devices.

The Solution

The website redesign for Open Road Brands presented an exciting opportunity to elevate the company’s online presence and customer experience. By aligning the website with the brand’s identity, optimizing e-commerce functionality, and ensuring mobile responsiveness, Open Road Brands achieve its digital goals and drive business growth.

Conceuptual Design Samples

Design is a fundamental and creative aspect of the redesign process for the Open Road Brands Shop website. It encompasses a wide range of visual and user experience elements that are carefully crafted to enhance the website’s aesthetics, usability, and overall appeal.

The Process Needed To Produce Brand Excellence

Design Mockups

Design mockups play a pivotal role in the process of redesigning the Open Road Brands Shop website. They serve as the visual blueprints, providing a tangible representation of how the website will look and function after the redesign.


In essence, development in the redesign of the Open Road Brands Shop website is the technical execution of the design vision. It encompasses coding, functionality implementation, performance optimization, security measures, and rigorous testing to create a fully functional, attractive, and user-centric online shopping platform that aligns with the brand’s objectives and serves its customers effectively.


Deployment is the crucial final phase in the redesign of the Open Road Brands Shop website, marking the transition from development to making the new website accessible to the public. This process involves carefully transferring all the developed components from the development environment to the live production environment.


Once the website has been successfully deployed and thoroughly tested, it is officially launched and made accessible to the public. This may be accompanied by marketing and promotional activities to announce the redesign to users and customers.

Strong Brands

Open Road Brands is a leading provider of home décor products, featuring the world’s most classic, iconic, and beloved brands. With a wide selection of products in a variety of categories, Open Road Brands has something to offer everyone, from traditional American heritage to pop culture favorites. Known for its high-quality products, innovative designs, and commitment to customer satisfaction. The company’s team of talented designers and product developers is constantly working to create new and exciting products that will appeal to a wide range of consumers.

Excellent Results

The new Open Road Brands website is a significant improvement over the previous website. The new design is more modern and visually appealing, and the new navigation and search features make it easier for customers to find the products they love. The new website also features a variety of other new features that make it a more informative and engaging experience for customers.